The process
Co-development, franchise-style.
The franchisor shapes the standard. Franchisees shape the workflow. Both sides author the product.
Interview franchisees
We sit with the operators who live the workflow — and with the corporate team that owns the standard.
Prototype with a pilot group
A working tool in real units within weeks, shaped by the people who’ll use it.
Iterate on the real workflow
The pilot group’s feedback drives the build. Corporate keeps authorship of the guardrails.
Roll out to the network
Every unit starts from the brand template and tunes its own instance. You watch it in the Franchisor View.
The worked example
Instant Estimator started as somebody’s problem.
Ace Handyman Services franchisees were losing hours to estimate write-ups. Fifteen of them co-developed Instant Estimator with us around the real Ace workflow — field capture, itemized estimates, Ace pricing rules, ServiceTitan integration. It now serves all 400 territories.
Read the case study